Company Profile

REALTY EXECUTIVES is one of the most closely followed real estate franchises in the world. In 1965, the company first drew attention as the originator of the 100 percent commission concept. Today, phenomenal franchise growth and a unique franchise development strategy are creating even more interest in REALTY EXECUTIVES.

Since its dramatic beginning in Phoenix, Arizona, more than 30 years ago, the company has become one of the fastest growing franchises in any industry. Publications like Entrepreneur, Success and Inc. Magazine have recently ranked REALTY EXECUTIVES as a leader based on such criteria as franchise growth, management stability and financial soundness.

REALTY EXECUTIVES only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents; today there are more than 7900 sales associates representing some 620 franchises in five countries. Our broker/owners continue to add professional, top-producing sales agents. For the home buying and home selling public, the news is even better. Because REALTY EXECUTIVES attracts professional and experienced real estate marketers to the company, the ultimate winner is the consumer who chooses the services of a REALTY EXECUTIVES agent.

But, how did it all begin? Dale Rector is the visionary who founded REALTY EXECUTIVES. By the 1960's, Dale Rector was a real estate professional who had worked for traditional real estate firms in Colorado and in Arizona. But he was unhappy. He had a number of grievances that weren't easily solved: a) His commission splits were used to train and support new recruits, rather than provide him with new and better support services. b) Inexperienced floor people were encouraged to respond to inquiries on his listings. c) He was expected to spend valuable field hours on office work. d) He was required to share commission checks on his own property purchases with the broker. e) He had no advertising control over his own listings.

Dale didn't sit still or complain for long. He opened his own split-commission firm. Soon he found himself becoming overly involved with the administrative duties essential to a smoothly run office. He also had to relinquish the selling time he had always enjoyed. Not surprisingly, Dale found his top sales associates frustrated with the split-commission system for the exact reasons he had been. Eventually, some would leave his office just as Dale had done earlier in his career.

The industry needed a change. How could he ensure that the top producers could work free from administrative duties and also free the office of deadwood?

In 1965, Dale Rector became the first man in the nation to open a 100 percent commission office — REALTY EXECUTIVES. The concept, revolutionary at the time and now widely copied, was quite simple: Sales associates receive 100 percent of their commissions. Associates would share equally in office expenses. Offices would be coordinated by a full-time broker, whose salary was paid by the associates. The concept caught on. By 1972, the pilot operation in Phoenix, Arizona was producing the highest volume of all competitive independent real estate firms. By the ‘80s, with greater expansion, volume totaled more than the competitive national franchise firms in the area.

Each year, sales volume and the number of associates have grown - proof of the concept’s wide acceptance and success. But REALTY EXECUTIVES’ rapid growth is no surprise. Give professional sales associates an environment where they can concentrate on what they love to do - sell, and they will get results.

Through Dale Rector's vision and dedication to his new concept, the real estate industry has experienced a major change—an alternative to traditional operations that have hindered the real estate profession for many years. REALTY EXECUTIVES has revolutionized the real estate industry by focusing on the needs of the real estate agent.

What can Dennis Sallee offer?

The home buying/selling process is much more complex than most people realize.There is a difference when it comes to the real estate professional that will be representing you and your family’s best interest.

Real Estate Consultant vs. traditional agent.

As a Real Estate Consultant, I will ask you profound, insightful questions, (the kind of questions a normal agent wouldn’t think to ask). History has proven that a skilled consultant will discover what you need to accomplish and what is really important to you and your family about selling or buying a home.

As your Negotiator.

Sooner or later you will become aware of the value a skilled experience negotiator can offer. Like me, you know that money and your home is an emotional issue. My role as your negotiator is to represent your best interests, to treat all parties fairly and ethically.

As your Overseer.

Rarely is a transaction completed without a few problems. As your overseer, at no time can I sit back and relax. My team is in daily contact with some part of the transaction. Whether it is an inspector, appraiser the lender or the title company, there are many different pieces of this important puzzle and every piece has to fit correctly.

Dennis is a REALTOR ® who cares. Dennis has built a strong referral base with many satisfied clients. Achieving your real estate goals are the key to his success.

Dennis is a member of the National Association of REALTORS®, Phoenix Board of REALTORS®, Arizona Multiple Listing Service and Realty Executives International.

Dennis has an aggressive style and a “Can Do” attitude and only represents clients with clear goals in mind. Dennis will partner together with you to achieve those goals.

Dennis has an active church life and participates in other community organizations. He and his wife Suzanne of 32 years live in Mesa and have three grown children.

Contact me with confidence! Your privacy will be respected, I GUARANTEE!! We offer the information on the site for free and with no obligation.